Privacy Policy

Policy Purpose & Protection Principle
This privacy policy is formulated to standardize the collection, use, storage and protection of user information on our official independent station, and fully protect the personal privacy and information security of all platform registered users and ordering users. We always take user information security as the primary bottom line of platform operation, abide by global network security regulations and personal privacy protection laws, adhere to the principles of legality, openness, transparency and necessity, and never collect user information without permission, never disclose user private information without authorization, and never use user information for illegal and improper purposes. This policy covers all behaviors of the platform involving user information processing, clarifies the scope of information collection, the standard of information use, the mode of information storage and the user’s privacy rights, so that every user can clearly understand the platform’s information processing rules and safely carry out shopping and interactive behaviors on the platform. All privacy protection work is based on protecting the legitimate rights and interests of users, ensuring that user personal information is fully protected in the whole process of platform use and order consumption.
Scope of Collected User Information
In the process of users browsing the website, registering accounts and placing orders for consumption, the platform will only collect necessary user information related to order transaction and service guarantee, and will not collect irrelevant sensitive private information without user authorization. The necessary information we collect mainly includes basic account information registered by users, order delivery information required for product distribution, and conventional browsing data generated during website access. The account information is used to verify user identity and maintain account security; the delivery information is only used for accurate logistics distribution and order after-sales service tracking; the browsing data is only used for optimizing website page experience, adjusting product display rules and improving user shopping experience. We strictly control the scope of information collection, abandon excessive information collection behaviors, and all information collection behaviors are based on the user’s active authorization and voluntary provision, without any forced collection and hidden collection behaviors. We fully respect the user’s right to privacy control, and users can independently check, modify and update their personal information on the platform.
Information Use & Storage Rules
All user information collected by the platform is only used for internal service operation of the website, including order processing, logistics distribution, after-sales service follow-up, user demand feedback, platform experience optimization and other legitimate service scenarios. We will not sell, rent, transfer or disclose user personal information to any third-party commercial institutions and individuals without the explicit consent of users, and will not use user information for illegal marketing, fraud and other improper behaviors. The platform adopts high-security data encryption technology to store user information, builds a professional data security protection system, isolates internal data access permissions, and strictly restricts the operation authority of internal staff to ensure that user information will not be leaked, tampered with or lost. For user order data and personal information generated by historical transactions, we will retain it in accordance with legal operation specifications, and automatically clean up invalid and expired information regularly to reduce information storage risks. All information use and storage behaviors are carried out in accordance with standardized processes to ensure the safety and standardization of the whole link.
User Privacy Rights & Policy Update Rules
All users have independent privacy rights including information query, modification, deletion and authorization cancellation. Users can log in to the personal center of the platform to independently manage their personal information and account privacy settings at any time. If users have doubts about the platform’s information processing behavior, they can initiate consultation and objection through official customer service channels, and we will respond and process user demands in a timely manner. In order to adapt to the adjustment of platform operation rules and global privacy protection regulations, we have the right to appropriately update and optimize the content of the privacy policy. After the policy is updated, we will display the latest policy content on the official website page, and the updated policy will take effect automatically after being displayed on the page. Users’ continued use of the platform’s shopping and service functions will be deemed as recognition and acceptance of the latest privacy policy. We will always maintain a rigorous and responsible attitude towards user privacy protection, strictly abide by all privacy protection rules, and build a safe, reliable and reassuring shopping environment for global users.

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